Dan Brock featured in the Tucson Weekly

Dan Brock, the UA School of Media Arts Production Lab Coordinator, developed the software being used on James Cameron’s highly anticipated AVATAR, a major motion picture.

An upcoming epic action 3-D adventure, “Avatar” is being created by “Titanic” Director James Cameron. In development since the 1990s, Cameron has had to wait for the technology and special effects to catch up to his ideas.

One of the technological innovations of the “Avatar” film was created by Brock, who founded CueTime Software, an emerging technology company based in Tucson, AZ. Brock has been working with film professionals for years to create a new generation of major motion picture post-production management tools.

The first application “CueTime Professional” is currently being used to manage the entire film scoring process on “Avatar,” distributed by 20th Century Fox (in theaters December 18, 2009). Composer Horner, together with Supervising Music Editor Jim Henrikson, has employed CueTime Professional from the very beginning of music production on “Avatar.”

“The opportunity to have our first software prototype employed on the ground-breaking, major motion picture “Avatar” is a real honor,” said CueTime Software’s Product Manager Brock. “I can say with confidence that our software has performed without a hitch. ”

Brock is also featured in an interview in the Tucson Weekly.

http://www.tucsonweekly.com/tucson/t-qanda/Content?oid=1600010